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J. Gerry Purdy, Ph.D.  (BIO)
Mobiletrax, LLC
(404) 406-5309
gerry.purdy@mobiletrax.com

  

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Inside Mobile is written by J. Gerry Purdy, Ph.D., Principal Analyst with MobileTrax and is published each Wednesday.
  

Inside Mobile

I recently told a reporter that I felt that center of gravity in personal computing was definitely moving toward mobile.  With many popular SmartPhones such as the iPhone, BlackBerry and DROID on the market and the introduction of new tablet platforms -- marked most notably by the Apple iPad -- more of a person’s daily life is being spent interacting with mobile devices.

Since native and web applications are the manner in which we interact with these mobile devices, the app phenomenon continues its advancement in our daily lives.  So how do you best develop a mobile application?  If you have software development experience, you might try to develop the app yourself.  If you have a web site, you may try to leverage the assets already deployed to build your mobile app. But, you have to be careful:  Web designs do not work well in mobile environments.  Yes, you can browse to any web site on a SmartPhone, but mobile web surfing is not the most enjoyable experience.  This chart summarizes it well:

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Disclosure Statement:  From time to time, I may have an equity position in a company that is mentioned in this column. Also, vendors occasionally provide mobile and wireless products & services via editorial loan so that I may gain some personal experience with them. However, I am never obligated nor do I guarantee saying positive things about such products or services.  I always try to give a fair and honest appraisal of all mobile and wireless products & services that are covered in this web site.

  

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