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Consulting Services

MobileTrax offers a number of consulting services to vendors in the mobile and wireless market.  The major services include:

  • White papers
    • Produced to highlight a product or service by the client
    • Does not include competitive analysis
  • Strategy
    • Develop proper positioning for a product or service
    • Determine the best strategy to go to market
    • Determine future strategy for a company (typically a change in direction)
  • Alliances (most popular engagement)
    • Dr. Purdy has a network of over 8,000 people with whom he has interacted
    • Service includes defining one or more target markets and then firms that are best candidates for the client’s product or service
    • Dr. Purdy contacts the target firms and provides an introduction
    • The client is responsible for finalizing an alliance
  • Competitive Analysis
    • Determine the major competitors to a company’s product or service
    • Define the competitive advantages of the product against the competition
    • Develop a ‘magic quadrant’ that visualizes the competitive differentiation
    • Write up the competitive environment and how best to succeed in light of the competition
  • Webinars
    • Custom webinar on behalf of a single sponsor
    • Strategic Insights webinar (produced quarterly)

If you are interested in any of these consulting services and would like a quote for consulting engagement, please contact Dr. Gerry Purdy at [email protected].

    

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